Persuading brands to set up stores in a city for the first time is always a challenge, as is achieving acceptance among the public of a modern concept that is different from the norm in the region. However, Andamar responds to a market hungry for these experiences, and as a result its opening in the Boca del Rio area established it as the leading mall in the state of Veracruz, and converted the zone into the most profitable real estate in the Veracruz – Boca del Rio urban corridor.
In the second stage the mall was expanded with a still greater range of brands, restaurants, and services, together with the incorporation of the anchor store: El Palacio de Hierro.
Andamar creates a new lifestyle, offering something different from all other malls in the region, with unmatchable quality, premium brands and a unique experience of enjoying shopping, entertainment and services by the sea.