She holds a degree in Architecture from Universidad Iberoamericana and a Master’s degree in Communication and Marketing from Universidad Anáhuac, with executive education from IPADE Business School. Her career combines an urban perspective, strategic communications, and a deep commitment to social and environmental impact.

For more than a decade, she served as Communications Director at Sordo Madaleno. Under her leadership, the firm achieved prominent positioning with more than 140 awards and recognitions, over 1,650 publications in specialized media, and the growth of an organically built digital community of 324,000 followers. These results strengthened the firm’s visibility and institutional presence within the cultural, architectural, and urban ecosystem.

During this period, she also led the planning and consolidation of the Sordo Madaleno Foundation, as well as editorial and curatorial projects that have documented and shared the firm’s history and urban impact. Notable examples include the book Shaping Transformation, edited by Barry Bergdoll, and the exhibition of the same name presented at Palacio de Iturbide in 2023.

Currently, as ESG and Comms Director at FibraSOMA, she leads the trust’s Environmental, Social, and Governance initiatives, integrating sustainability as a strategic pillar for long-term value creation from an institutional, transparent, and responsible perspective.