The success of Premium Outlets Punta Norte is principally due to the major brands and the discounts that are offered every day, making it a destination for visitors from across the metropolitan area and the rest of the country. At the outset, the major challenge was presenting to the brands involved and to the clients as well the benefits of an outlet-style shopping mall, since the concept of this type of mall is poorly understood in the Mexican market. Without a doubt, the concept, architectural design, and combination of retail areas and brands succeeded in positioning it as a reference point in the area.